The Search for Miss Coors Light!

 

Coors Light is searching for a Miss Coors Light to represent the Coors Light brand at NASCAR races and in our relationship with NASCAR. This is a contract for one season. Selected talent will be required to be available for the entire season for appearances, races, photo shoots, etc.

 

Appearance : Must be at least 25yrs old, (looking for 25-29) between 5’7” and 5’10” in height, excellent figure

We are looking for the all-American girl - the girl who combines natural beauty with a keen understanding of NASCAR history and values. Miss Coors Light will have a wholesome, athletic figure. If she fits the look but doesn’t have the NASCAR knowledge, we still want to see her. If she is the right girl, she will be educated about NASCAR and Coors Light

 

Talent (experience) 

She should have previous modeling/acting experience and needs to be comfortable as a spokesperson while interacting with the press, clients, and drivers. She should be approachable and have a charismatic attitude. If you have a “newbie” that is amazing, 

we would like to see her anyway, but she must have the personality, looks and ability to speak on and off camera with natural ease!!!

 

Role and Responsibilities

• Attend every NASCAR race. 
• Attend a promotional event at a bar/restaurant on Thursday evenings before each race and will be required to make appearances at certain retail accounts such as bars, restaurants, and liquor stores. 
• Present the Coors Light Pole Trophy during driver introductions, and she will wave the flag during qualifying laps. 
• She will also be used to POS, online and retail communication. As she travels the country, Miss Coors Light will be the brand ambassador – and face of Coors Light – for thousands of NASCAR fans. 
• She will need to be a true consumer of our product (as she is an endorser) – so while it shouldn’t be required to always drink at events, she should sometimes drink and only Coors Light. Miss Coors Light should only drink Coors Light when in public.

 

***Applicants must NOT have any existing social media, photos, videos, etc depicting them her intoxicated or behaving lewdly currently nor during the term of contract

***There will be a background check performed before any contract is signed

 

Contract Rate: TBD

Photo Shoot scheduled 06/28/10 in LA: Rate Will be discussed at casting

This is a LIVE CASTING and will be a short video interview

Casting Dates: 

 

Monday May 24th 8:00am - 9:00pm

Wednesday May 26th 8:00am - 9:00pm

 

Location 

Blackbox Studios

3120 Latrobe Dr, Ste 250

Charlotte, NC

704.442.1028

 

Come camera ready, wearing black pants and black tank top or jeans and black tank, heels

Keep in mind that they want natural beauty!

 

Bring: head shots and resume: 2 copies